AI Factsheet – Use of Artificial Intelligence at Fotal Portugal / Publispeed

1. Overview

Fotal Portugal (Fotal – Publispeed) is a manufacturer of technical labels and plates in metal and plastic for industrial and commercial applications. The website fotalportugal.com is mainly intended to present the company, its products and commercial contacts.

Currently, the use of Artificial Intelligence (AI) in this context is limited and focused on support tasks; it is never used to take automated decisions about customers or orders.

2. Where and how AI is used

2.1. Website content

• Most of the website text is written manually by the Fotal – Publispeed team.
• AI tools may be used occasionally to:
  • Review spelling and grammar.
  • Generate short summaries of technical descriptions.
  • Assist with draft translations (with mandatory human review).
• Any text generated or assisted by AI is always reviewed and validated by humans before publication.

2.2. Internal support and productivity

• AI tools may be used internally by staff to:
  • Support technical documentation and research.
  • Help organise internal information (for example, material or process lists).
• These uses do not replace human technical assessment and do not generate automated decisions about customers.

3. What AI does not do at Fotal

• No AI system is used to:
  • Automatically approve or reject orders.
  • Determine prices autonomously.
  • Profile customers for credit, scoring or aggressive marketing.
  • Replace human validation of label/plate specifications.
• Decisions on quotations, product specifications, lead times and commercial conditions are taken by people.

4. Data sources used in AI tools

When the team uses external AI tools (for example, machine translation or writing assistants), the main data sources are:

• Public texts from the website itself (product descriptions, institutional content, etc.).
• Internal reference texts prepared by staff (for example, technical data sheets or summaries).

Sensitive customer information (such as personal data, order details or confidential specifications) is not uploaded to AI systems, except in rare, strictly necessary cases and only when compatible with applicable law.

5. Human oversight

• All AI-assisted content is reviewed by humans before publication.
• Any AI suggestion that may affect technical information (for example, material properties, tolerances, usage conditions) is checked by someone with appropriate technical knowledge.
• Final responsibility for published content lies with Fotal – Publispeed, not with any AI tools used.

6. User data and privacy

• Data collected via contact forms or other website channels is processed according to Fotal’s Privacy Policy.
• Such data is not used to train proprietary or third‑party AI models, unless:
  • There is a clear legal basis (for example, explicit consent); and
  • Compliance with GDPR and applicable Portuguese law is ensured.

For further details, please refer to the Privacy Policy available on the website.

7. Risks, limitations and commitments

• AI tools can, by nature, produce factual errors or unclear wording; this is why all AI-assisted content is reviewed by humans.
• Fotal commits to:
  • Not presenting AI-generated content as inherently accurate without validation.
  • Updating this AI Factsheet if the use of AI at the company or on the website becomes more significant or sensitive.

8. Contact for AI-related questions

If you have questions about the use of AI by Fotal – Publispeed, or want to exercise rights related to personal data used in AI systems, please contact us via:

• Email: geral@publispeed.com
• Phone: +351 22 483 1051